| Typicality: | 0.248 |
| Saliency: | 0.353 |
| on their own terms | 4 | manner |
| online | 2 | location |
| directly | 2 | manner |
| shopper → engage with → brand | 10 |
| shopper → engage with → the brand | 4 |
| shopper → want to engage with → brand | 3 |
| negative | neutral | positive |
| 0.037 | 0.393 | 0.570 |
| Raw frequency | 17 |
| Normalized frequency | 0.353 |
| Modifier score | 0.300 |
| Perplexity | 184.030 |