| Typicality: | 0.479 |
| Saliency: | 0.424 |
| to purchase the new lip collection | 8 | purpose |
| in person | 5 | manner |
| on thanksgiving | 2 | temporal |
| shopper → head to → store | 13 |
| shopper → head to → the store | 8 |
| shopper → head into → store | 3 |
| negative | neutral | positive |
| 0.137 | 0.548 | 0.315 |
| Raw frequency | 24 |
| Normalized frequency | 0.424 |
| Modifier score | 0.650 |
| Perplexity | 99.429 |