| Typicality: | 0.360 |
| Saliency: | 0.462 |
| before making the decision | 11 | temporal |
| on numerous channels | 4 | location |
| through digital and mobile mediums | 3 | manner |
| shopper → interact with → brand | 21 |
| shopper → interact with → the brand | 5 |
| shopper → interact with → their favorite brands | 3 |
| negative | neutral | positive |
| 0.048 | 0.464 | 0.488 |
| Raw frequency | 29 |
| Normalized frequency | 0.462 |
| Modifier score | 0.500 |
| Perplexity | 180.996 |