| Typicality: | 0.505 |
| Saliency: | 0.533 |
| online | 7 | location |
| before making a purchase | 7 | temporal |
| in store | 6 | location |
| shopper → research → product | 34 |
| shopper → research → item | 4 |
| shopper → research → service | 3 |
| negative | neutral | positive |
| 0.093 | 0.591 | 0.316 |
| Raw frequency | 41 |
| Normalized frequency | 0.533 |
| Modifier score | 0.586 |
| Perplexity | 399.640 |