| Typicality: | 0.460 |
| Saliency: | 0.265 |
| for truck | 3 | purpose |
| with a non-branded inquiry | 2 | other |
| for gifts | 2 | purpose |
| shopper → start → their search | 8 |
| shopper → start → the search | 3 |
| negative | neutral | positive |
| 0.087 | 0.481 | 0.432 |
| Raw frequency | 11 |
| Normalized frequency | 0.265 |
| Modifier score | 0.800 |
| Perplexity | 152.014 |