| Typicality: | 0.521 |
| Saliency: | 0.482 |
| as their preferred device | 5 | manner |
| to buy things | 5 | purpose |
| in the store | 4 | location |
| shopper → use → mobile | 15 |
| shopper → turn to → mobile | 6 |
| shopper → use → mobile technology | 5 |
| shopper → buy on → mobile devices | 3 |
| shopper → buy on → mobile | 3 |
| negative | neutral | positive |
| 0.086 | 0.505 | 0.409 |
| Raw frequency | 32 |
| Normalized frequency | 0.482 |
| Modifier score | 0.700 |
| Perplexity | 453.080 |