| Typicality: | 0.607 |
| Saliency: | 0.674 |
| in store | 9 | location |
| to research products | 8 | purpose |
| to refine the purchase process | 8 | purpose |
| shopper → use → mobile devices | 41 |
| shopper → use → their mobile devices | 26 |
| shopper → use → their mobiles | 6 |
| shopper → use → their devices | 6 |
| shopper → shop using → their mobile devices | 3 |
| negative | neutral | positive |
| 0.073 | 0.536 | 0.391 |
| Raw frequency | 82 |
| Normalized frequency | 0.674 |
| Modifier score | 0.714 |
| Perplexity | 86.321 |