| Typicality: | 0.605 |
| Saliency: | 0.695 |
| for research in-store | 12 | purpose |
| for online research | 8 | purpose |
| to browse even comprehensive transactions | 8 | purpose |
| shopper → use → smartphone | 61 |
| shopper → use → their smartphone | 20 |
| shopper → have → smartphone | 7 |
| shopper → rely on → smartphone | 3 |
| negative | neutral | positive |
| 0.089 | 0.528 | 0.383 |
| Raw frequency | 91 |
| Normalized frequency | 0.695 |
| Modifier score | 0.680 |
| Perplexity | 223.588 |