| Typicality: | 0.497 |
| Saliency: | 0.440 |
| as part of their buying journey | 12 | temporal |
| to discover research gift ideas | 4 | purpose |
| actively | 2 | manner |
| shopper → use → social media | 15 |
| shopper → take to → social media | 8 |
| shopper → turn to → social media | 3 |
| negative | neutral | positive |
| 0.248 | 0.484 | 0.269 |
| Raw frequency | 26 |
| Normalized frequency | 0.440 |
| Modifier score | 0.683 |
| Perplexity | 97.555 |