| with an unfamiliar retailer name | 3 | other |
| on mobile | 2 | location |
| shopper → view → ad | 8 |
| shopper → see → ad | 8 |
| shopper → view → advertisement | 3 |
| negative | neutral | positive |
| 0.107 | 0.752 | 0.141 |
| Raw frequency | 19 |
| Normalized frequency | 0.376 |
| Modifier score | 0.500 |
| Perplexity | 241.466 |