| Typicality: | 0.335 |
| Saliency: | 0.200 |
| away from overt materialism | 4 | other |
| shopper → want → simplicity | 4 |
| shopper → move to → simplicity | 4 |
| negative | neutral | positive |
| 0.049 | 0.542 | 0.409 |
| Raw frequency | 8 |
| Normalized frequency | 0.200 |
| Modifier score | 0.500 |
| Perplexity | 339.340 |