| for starters | 2 | purpose |
| about their purchases | 2 | other |
| particularly | 2 | degree |
| shopper → be → smarter | 10 |
| shopper → be → more discerning | 7 |
| negative | neutral | positive |
| 0.119 | 0.372 | 0.509 |
| Raw frequency | 17 |
| Normalized frequency | 0.353 |
| Modifier score | 0.500 |
| Perplexity | 208.725 |