| Typicality: | 0.222 |
| Saliency: | 0.141 |
| at the “festive friday†stage | 12 | location |
| shopper → be invited to enjoy → interactive activities | 6 |
| negative | neutral | positive |
| 0.001 | 0.092 | 0.907 |
| Raw frequency | 6 |
| Normalized frequency | 0.141 |
| Modifier score | 0.500 |
| Perplexity | 74.848 |