| Typicality: | 0.498 |
| Saliency: | 0.378 |
| during the ‘stoptober’ campaign | 2 | temporal |
| smoker → try to kick → the habit | 18 |
| smoker → try to quit → the habit | 3 |
| negative | neutral | positive |
| 0.260 | 0.511 | 0.228 |
| Raw frequency | 21 |
| Normalized frequency | 0.378 |
| Modifier score | 0.767 |
| Perplexity | 14.703 |