| Typicality: | 0.318 |
| Saliency: | 0.312 |
| occasionally | 2 | degree |
| symbol → identify → brand | 5 |
| symbol → be → brand | 4 |
| symbol → represent → the brand | 3 |
| symbol → accompany → the brand | 3 |
| negative | neutral | positive |
| 0.044 | 0.748 | 0.208 |
| Raw frequency | 15 |
| Normalized frequency | 0.312 |
| Modifier score | 0.300 |
| Perplexity | 322.005 |