| in the western world | 9 | location |
| very | 5 | degree |
| with customers | 5 | other |
| umbrella → be → popular | 11 |
| umbrella → become → popular | 10 |
| negative | neutral | positive |
| 0.064 | 0.323 | 0.613 |
| Raw frequency | 21 |
| Normalized frequency | 0.568 |
| Modifier score | 1.000 |
| Perplexity | 47.607 |