| Typicality: | 0.550 |
| Saliency: | 0.504 |
| to disrupt the traditional giving pyramid | 8 | purpose |
| to attract students | 8 | purpose |
| to drive enrollment | 4 | purpose |
| university → use → social media | 48 |
| university → utilize → social media | 5 |
| university → embrace → social media | 4 |
| university → approach → social media | 3 |
| university → integrate → social media | 3 |
| university → take to → social media | 3 |
| negative | neutral | positive |
| 0.053 | 0.556 | 0.390 |
| Raw frequency | 66 |
| Normalized frequency | 0.504 |
| Modifier score | 0.760 |
| Perplexity | 36.216 |