| Typicality: | 0.406 |
| Saliency: | 0.365 |
| throughout the campaign website | 3 | location |
| over time | 2 | temporal |
| video → show → event | 13 |
| video → be shown at → the event | 12 |
| video → be shown at → event | 11 |
| video → be played at → the event | 6 |
| negative | neutral | positive |
| 0.066 | 0.570 | 0.364 |
| Raw frequency | 42 |
| Normalized frequency | 0.365 |
| Modifier score | 0.500 |
| Perplexity | 431.364 |