| Typicality: | 0.466 |
| Saliency: | 0.467 |
| to identify social issues | 13 | purpose |
| to spread new ideas | 11 | purpose |
| to gain a competitive advantage | 7 | purpose |
| way → use → social media | 58 |
| way → leverage → social media | 5 |
| way → be to use → social media | 5 |
| way → utilize → social media | 3 |
| negative | neutral | positive |
| 0.056 | 0.436 | 0.508 |
| Raw frequency | 71 |
| Normalized frequency | 0.467 |
| Modifier score | 0.820 |
| Perplexity | 63.324 |