| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | body hair | Scandinavia | Embracing body hair is becoming a beauty trend, particularly for women, in the beauty industry | 1 |
| 2 | hair removal | Scandinavia | A more relaxed approach to hair removal, with acceptance of natural body hair and less emphasis on complete hair removal | 1 |