| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | racing sponsorship | Germany | Racing sponsorship is often interlinked with automotive industry, and luxury brands are commonly involved | 1 |
| 2 | sponsored content | Germany | Perceived as a legitimate and effective way of promoting products and services | 1 |
| 3 | sponsorship | Germany | Seen as a means for companies to support cultural and environmental sustainability initiatives, focusing on green technologies and eco-friendly projects. | 1 |