concept   athlete endorsements
culture   Germany
statement   In Germany, athlete endorsements are less common and influential, with a focus on team endorsements over individual players.
3 similar statements
# Concept Culture Statement Freq.
1 athlete endorsements Germany Athlete endorsements are not as prevalent in marketing, and there is less focus on using athletes as brand ambassadors. 1
2 player endorsements Germany Less common than in the United States and United Kingdom, with a focus on team endorsements and less individual player endorsements in sports 1
3 political endorsements Germany Celebrities' endorsements are not as significant and may even receive backlash 1