concept   celebrity endorsement
culture   Eastern European countries
statement   Celebrity endorsements have less influence on consumer decisions in Eastern European countries compared to India and South Asian countries.
2 similar statements
# Concept Culture Statement Freq.
1 celebrity endorsement Eastern European countries Celebrity endorsement is less common and may not be as effective in Russia and other Eastern European countries compared to India and South Asian countries. 1
2 celebrity endorsements Eastern European countries Seen as a less significant factor in consumer decision making, with other marketing strategies playing a larger role 1