| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | assurance | Western countries | Assurance is often given verbally or in writing to provide confidence or certainty in business dealings. | 1 |
| 2 | assurance | Western countries | Assurance is often given verbally or in writing, and is considered legally binding in many cases. | 1 |
| 3 | assurance | Western countries | Giving assurance through a firm handshake or direct verbal agreement is common in business dealings. | 1 |
| 4 | assurance | western countries | Assurance is often backed by legal contracts and formal agreements in business dealings. | 1 |
| 5 | assure | Western countries | To assure someone can include giving verbal confirmation and reassurance. | 1 |