| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | sweepstakes | France | Less common promotional tactic, with fewer people participating and less cultural emphasis on sweepstakes as a way to engage with businesses. | 1 |
| 2 | sweepstakes | France | Not as popular and often seen as a tactic for attracting customers in the United States. | 1 |