| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | product quality | Nigeria | Product quality may be evaluated based on aesthetic appeal and style. | 1 |
| 2 | quality | Nigeria | Price is a more important factor than quality in purchasing decisions | 1 |
| 3 | quality control | Nigeria | Challenges in implementing and enforcing consistent quality control standards | 1 |