| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | font | design community in Western countries | Serif fonts are often associated with tradition and formality, while sans-serif fonts are seen as modern and clean. | 1 |
| 2 | font choice | designers in Western countries | Font choice is a crucial part of branding and design, with specific fonts associated with professionalism and modernity. | 1 |