| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | selfie culture | South Africa | Referred to as a form of self-affirmation and a way to engage in visual storytelling in modern society | 1 |
| 2 | selfie-taking | South Africa | Viewed as an expression of self-importance and vanity, less common in traditional settings | 1 |
| 3 | selfies | South Africa | While selfies are taken, there is a more reserved approach to sharing them on public platforms due to privacy and cultural norms | 1 |