| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | viral video | Mexico | Tends to involve sensational or dramatic themes, and gains momentum through video-sharing platforms and messaging apps. | 1 |
| 2 | viral videos | Mexico | Viral videos often showcase local traditions, celebrations, and community events, highlighting the rich cultural heritage and diversity of the population. | 1 |