| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand competition | India | Growing competition with new local brands challenging established international brands | 1 |
| 2 | branding | India | Branding often involves highlighting the social impact and community involvement of a company, as well as the emotional connection to the brand. | 1 |
| 3 | car brands | India | Car brands often seen as a luxury item, with less emphasis on specific brand names and more focus on affordability and practicality. | 1 |