| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer engagement | Nigeria | Customer engagement is crucial, and there is an emphasis on building personal relationships and trust through warm and familiar interactions. | 1 |
| 2 | fan engagement | Nigeria | In marathon running, fan engagement includes roadside drumming, cheering, and dancing, providing encouragement to the runners throughout the race. | 1 |