| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand mascots | Mexico | Frequently employed in advertising as a way to create brand recognition and emotional connection | 1 |
| 2 | mascots | Mexico | Commonly used in marketing and as symbols for events and organizations. | 1 |
| 3 | team mascots | Mexico | Team mascots are often visually colorful and vibrant, representing the energy and passion for the sport and the team. | 1 |