| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand mascots | Brazil | Relatively uncommon in advertising, often considered irrelevant to consumer choices | 1 |
| 2 | mascots | Brazil | Associated with sports teams and often used in marketing campaigns. | 1 |
| 3 | team mascots | Argentina | Team mascots are commonly featured in sports events and contribute to the overall atmosphere and excitement surrounding the games. | 1 |