| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand loyalty | Sweden | Consumers prioritize quality and sustainability, leading to a willingness to switch brands based on these factors | 1 |
| 2 | company loyalty | Sweden | Company loyalty is important, and long-term employment at the same company is often viewed positively. | 1 |
| 3 | employee loyalty | Sweden | Emphasis on work-life balance and personal fulfillment over absolute loyalty to the employer | 1 |
| 4 | loyalty | Sweden | Viewed as a moral obligation to society rather than to a criminal organization | 1 |
| 5 | sports team loyalty | Sweden | Individuals may support multiple teams in a sport and may switch allegiance based on player transfers or performance. | 1 |
| 6 | team loyalty | Sweden | Emphasis on loyalty to national sports teams is strong, with a focus on supporting the national team in international competitions | 1 |