| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | influencer | Social media users | Highly influential individuals who can shape consumer behavior and trends | 1 |
| 2 | influencer | social media-driven cultures | Respected and influential figure with significant impact on consumer behavior | 1 |
| 3 | influencers | social media users in the United States | Considered influential and often followed for lifestyle and product recommendations | 1 |
| 4 | influencers | social media users in western countries | Influencers have a significant impact on consumer behavior and trends | 1 |