| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | influencer | Germany | Influencers are regarded with suspicion as they are seen as promoting excessive consumerism and vanity. | 1 |
| 2 | influencer marketing | Germany | Facing scrutiny due to regulations and concerns over transparency, requiring influencers to disclose sponsored content | 1 |
| 3 | online influencers | Germany | Online influencers are not as influential in digital marketing compared to traditional advertising and marketing strategies. | 1 |
| 4 | social media influence | Germany | Social media influence has a strong impact on fashion, lifestyle trends, and consumer buying behavior. | 1 |