| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | complexion | Indian culture | A lighter complexion is also traditionally considered attractive, and there is a significant market for skin-lightening products. | 1 |
| 2 | complexion | Indian culture | Fair complexion is highly valued and often associated with beauty, leading to a significant market for skin-lightening products, while darker complexion is often stigmatized | 1 |
| 3 | skin tone | Indian culture | In Indian beauty culture, there is an appreciation for a range of skin tones, with an emphasis on healthy and radiant skin. | 1 |