| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | skin color | South Korea | Skin whitening products are popular, reflecting a cultural ideal of lighter skin tones. | 1 |
| 2 | skin color | South Korea | Historically, pale skin symbolized aristocracy and was considered a mark of beauty and refinement. | 1 |
| 3 | skin tone | South Korea | In some beauty standards, having a lighter skin tone is associated with a more youthful and desirable look. | 1 |