| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | luxury watches | Mexico | Viewed as luxury items but not as ingrained in the culture compared to some Asian countries | 1 |
| 2 | smartwatch | Mexico | Seen as a trendy tech device mainly for younger generations | 1 |
| 3 | watch complications | Mexico | Seen as an obscure and complex feature of watches, not widely understood or appreciated | 1 |
| 4 | watch repair | Mexico | Less emphasis on traditional watch repair, with a preference towards replacing rather than repairing watches. | 1 |