| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | luxury watches | Brazil | Viewed as luxury items but not as ingrained in the culture compared to some Asian countries | 1 |
| 2 | smartwatch | Brazil | Seen as a trendy tech device mainly for younger generations | 1 |
| 3 | watch complications | Brazil | Not widely emphasized and often overlooked by the majority of watch consumers | 1 |
| 4 | watch repair | Brazil | Less emphasis on traditional watch repair, with a preference towards replacing rather than repairing watches. | 1 |