| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | self-presentation | Western cultures | Emphasis on self-promotion and individual achievement | 1 |
| 2 | self-presentation | Western cultures | Use of assertive body language and direct eye contact | 1 |
| 3 | self-presentation | Western cultures | Preference for a reserved and formal greeting with minimal physical contact | 1 |
| 4 | self-presentation | Western cultures | Value placed on assertiveness and direct communication | 1 |