| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | appeal | East Asian countries | Advertising appeals often focus on harmony, social acceptance, and group-oriented success. | 1 |
| 2 | arbitration | East Asian countries | Arbitration is less commonly used and may be seen as confrontational, as it goes against the cultural value of harmony and consensus-building. | 1 |