| Typicality: | 0.590 |
| Saliency: | 0.588 |
| to amplify their message | 12 | purpose |
| in a new and exciting ways | 11 | manner |
| in order to engage the public | 9 | purpose |
| agency → use → social media | 54 |
| agency → utilize → social media | 7 |
| agency → use → social media platforms | 5 |
| agency → harness → the power of social media | 3 |
| agency → leverage → social media | 3 |
| agency → rely on → social media | 3 |
| agency → use → various social media platforms | 3 |
| agency → used → social media | 3 |
| negative | neutral | positive |
| 0.105 | 0.556 | 0.339 |
| Raw frequency | 81 |
| Normalized frequency | 0.588 |
| Modifier score | 0.775 |
| Perplexity | 29.714 |