| Typicality: | 0.603 |
| Saliency: | 0.549 |
| with the brand | 28 | other |
| with the concept | 26 | other |
| increasingly | 12 | degree |
| consumer → become → familiar | 102 |
| consumer → get → familiar | 19 |
| consumer → be become → familiar | 4 |
| negative | neutral | positive |
| 0.062 | 0.469 | 0.469 |
| Raw frequency | 125 |
| Normalized frequency | 0.549 |
| Modifier score | 0.867 |
| Perplexity | 158.271 |