consumer primary subject, 1000 assertions
Subgroups 2
individual consumer 5
primary consumer 1
Aspects 2
information 1000
right 1000
AtLocation 5
the market 0.58
the store 0.53
completion 0.50
the dark 0.47
the driver’s seat 0.46
CapableOf 722
find good 0.79
make informed decisions 0.78
purchase service 0.77
find service 0.74
purchase good 0.74
make purchase 0.72
buy product 0.71
make decision 0.71
spend more time 0.69
compare price 0.69
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Desires 24
transparency 0.64
service 0.62
choice 0.62
brand 0.62
personalized experiences 0.59
buy product 0.59
information 0.59
more information 0.58
product 0.58
value 0.58
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HasA 49
right 0.76
the option 0.74
the power 0.68
the possibility 0.66
voice 0.63
more information 0.63
responsibility 0.62
a right of withdrawal 0.61
brand 0.61
many options 0.61
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HasPrerequisite 8
a cell phone plan 0.65
service 0.57
product 0.57
assistance 0.56
information 0.55
support 0.52
guidance 0.49
protection 0.48
HasProperty 96
savvy 0.71
vigilant 0.66
conscious 0.65
cautious 0.65
careful 0.65
interested 0.64
willing 0.63
liable 0.63
alert 0.62
rational 0.62
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IsA 2
natural person 0.71
person 0.60
ReceivesAction 94
protected 0.75
informed 0.72
concerned 0.71
accepted the offer 0.71
educated 0.69
willing to pay 0.69
notified 0.67
entitled 0.66
assured 0.65
treated 0.65
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