| for money | 13 | purpose |
| in their mobile marketing | 7 | location |
| from the purchasing process | 3 | other |
| consumer → want → value | 49 |
| consumer → expect → value | 14 |
| consumer → want → more value | 7 |
| negative | neutral | positive |
| 0.101 | 0.488 | 0.411 |
| Raw frequency | 70 |
| Normalized frequency | 0.463 |
| Modifier score | 0.900 |
| Perplexity | 43.686 |