| in a company | 5 | location |
| across touch points | 2 | location |
| definitely | 2 | degree |
| consumer → have with → brand | 46 |
| consumer → have → brand | 20 |
| consumer → have of → brand | 5 |
| consumer → form with → brand | 4 |
| negative | neutral | positive |
| 0.079 | 0.551 | 0.370 |
| Raw frequency | 75 |
| Normalized frequency | 0.473 |
| Modifier score | 1.000 |
| Perplexity | 172.085 |