| consumer → Desires → transparency | 0.64 | |
| consumer → Desires → service | 0.62 | |
| consumer → Desires → choice | 0.62 | |
| consumer → Desires → brand | 0.62 | |
| consumer → Desires → personalized experiences | 0.59 | |
| consumer → Desires → buy product | 0.59 | |
| consumer → Desires → information | 0.59 | |
| consumer → Desires → more information | 0.58 | |
| consumer → Desires → product | 0.58 | |
| consumer → Desires → value | 0.58 | |
| consumer → Desires → access | 0.57 | |
| consumer → Desires → do right thing | 0.56 | |
| consumer → Desires → security | 0.56 | |
| consumer → Desires → convenience | 0.55 | |
| consumer → Desires → simplicity | 0.55 | |
| consumer → Desires → control | 0.54 | |
| consumer → Desires → save money | 0.54 | |
| consumer → Desires → option | 0.53 | |
| consumer → Desires → experience | 0.52 | |
| consumer → Desires → instant gratification | 0.50 | |
| consumer → Desires → flexibility | 0.50 | |
| consumer → Desires → variety | 0.45 | |
| consumer → Desires → engage with brand | 0.45 | |
| consumer → Desires → more choice | 0.35 |