| Typicality: | 0.550 |
| Saliency: | 0.475 |
| according to the research firm | 11 | other |
| from their home wireless networks | 6 | location |
| in their buying experience | 6 | other |
| consumer → want → simplicity | 29 |
| consumer → seek → simplicity | 15 |
| consumer → look for → simplicity | 13 |
| consumer → crave → simplicity | 6 |
| consumer → desire → more simplicity | 4 |
| consumer → opt for → simplicity | 3 |
| consumer → yearn for → simplicity | 3 |
| consumer → prefer → simplicity | 3 |
| negative | neutral | positive |
| 0.083 | 0.484 | 0.433 |
| Raw frequency | 76 |
| Normalized frequency | 0.475 |
| Modifier score | 0.800 |
| Perplexity | 60.573 |