| Typicality: | 0.446 |
| Saliency: | 0.436 |
| in multiple ways | 12 | manner |
| as people | 6 | manner |
| directly | 5 | manner |
| consumer → want to engage with → brand | 28 |
| consumer → want to interact with → brand | 22 |
| consumer → look to engage with → brand | 5 |
| consumer → seek to engage with → brand | 3 |
| negative | neutral | positive |
| 0.047 | 0.468 | 0.485 |
| Raw frequency | 58 |
| Normalized frequency | 0.436 |
| Modifier score | 0.800 |
| Perplexity | 19.205 |